Microdose
Microdose is an interactive immersive art experience brought to life by a collaboration between Lea Anderson and Electric Playhouse. On this project I served as the marketing director and campaign manager. It’s always important to listen to stakeholder needs and even more so when working with an artist whose work is close their heart.
This project is close to my own heart as I strongly believe that art can’t just be for museums. People need to be able to play with it, touch it, and run around beside it. I strove to work capture the playfulness and accessibility of Microdose in our campaign. I think far too many people are turned off by the museum experience where they’re told to maintain a certain distance between themselves and the art.
The Microdose campaign delivered on the objective of accessibility the evincing the experience’s playful and open quality.
9:16 Video for Social Media
I worked with one of my favorite colleagues, Maddy Minnis, to create this social media asset that was the cornerstone of our marketing campaign. We used one of my and Lea Anderson’s favorite songs, Boards of Canada’s ‘ROYGBIV’ to give the video both a playful and mysterious feeling.
The little girl running was one of the assets that we used to express to our ticket buyers that this was a work for art to played in, not just observed or contemplated.
